Webinar: Digital Banking and Beyond: The Value of Personalization

Register to our webinar for an in-depth analysis about how customer habits, Open Finance and new players entering the financial services arena are revolutionizing the Digital Banking context. Learn how to leverage data-driven interactions to kick your customer engagement and loyalty into high gear and reach a cross-selling ratio of up to 40%.

Edoardo Borsari, Managing Director at Strands, Claudio Cungi, Product & Marketing officer at Strands and Marco Folcia, PwC Partner & EMEA Payments Centre of Excellence Leader, will discuss the value of Personalization in Digital Banking, and more specifically the topics of our report “Digital Banking & Beyond: The Value of Personalization”:

• The main factors changing the digital banking context
• The steps required to create customer centric engagement leveraging multiple data sources (alert, advice, connect and convert)
• The solutions financial institutions are adopting to deliver insight-driven customer engagement, based on the results of our related survey
• The practical examples of insight-driven customer engagement of our respondents, with market use cases and success stories.

All attendees will receive a copy of the report.