As an internationally operating company, Conrad Electronic is present in 16 European countries through national subsidiaries. Step by step, the family-owned business, founded in 1923 and still owner-managed today, has evolved from a specialist mail-order company for electronic components into one of the leading procurement platforms for technical operational needs.
As a multichannel retailer, Conrad showcases a wide range of innovative services and technologies through its leading channel—their own online shop—combined with the B2B marketplace. Their approach is holistic, customer-centric, and future-oriented, with a clear focus on international growth.
For the international expansion of the shop, Conrad needs information about international B2B2C customers. Due to increased order volumes, the workload on Conrad’s fraud teams is high. Their goal is to serve customers quickly for a great shopping experience. Conrad was therefore looking for a cross-border risk & fraud solution that could be implemented with minimal IT resources, is easily scalable, and increases automation. The main focus was on achieving the highest possible acceptance rate in the webshop while minimizing bad debts from non-paying customers and fraudsters.
Conrad has been using CRIF’s solutions for risk management for many years. With Conrad’s strong growth in both national and international B2B and B2C sectors in the shop and marketplace, the demands have also increased. Thanks to the realignment and repositioning of CRIF Germany, further optimization potential was realized through the comprehensive risk & fraud solution HYBRIGHT.
The shared goal is to enable Conrad to make optimal use of and consolidate internal resources in the long term, as well as to continue optimizing manual processes. This allows Conrad’s team to quickly adapt to changes and continue focusing on important topics and decisions. The international expansion of the B2B2C business is made possible through the best possible depth of information via a single interface. This also minimizes IT effort at Conrad.
Thanks to the HYBRIGHT solution in the area of risk & fraud, as well as CRIF’s know-how and professional consulting, Conrad was able to improve relevant KPIs and reduce manual efforts. In the B2B sector, the identification rate increased by 20 percentage points. The integrated international solution for B2B & B2C, with best practice experience, delivers real-time data, detects fraudsters and fraud patterns early, reduces payment defaults, and can be individually and flexibly adapted by Conrad.
