Find new customers – precisely, efficiently, across all channels

With CRIF, you can reach your target group where they are really active – whether digitally or by post. Our data ensures that your campaigns are effective and that your messages reach the right people.

Our performance promise

  • Market-leading data quality for the most precise target group segmentation – updated daily and behaviour-based

  • Increase conversion rates through tailored communication with your target group

  • Omnichannel marketing for cross-channel customer communication, digital and postal

  • Up to 3x higher response rates through precise, high-quality marketing data
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Your advantages

  • Reach precisely targeted customers

    Acquire new customers who perfectly match your ideal profile – without unnecessary wastage.

  • Digital or postal – you decide

    Reach your target group flexibly via the appropriate channel, whether online or by direct mail.

  • Up-to-date and verified address data

    Benefit from high-quality marketing data for successful customer acquisition.

  • More conversions through accurate data

    Boost the performance of your campaigns with a database that is more relevant and up-to-date than conventional market offerings.

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Marketing

  • High-quality leads for greater success: the latest data ensures targeted and efficient campaigns.
  • Scaling across all channels: Reach potential customers online and offline with accurate data.
  • Maximise cost efficiency: Targeted advertising reduces wastage and maximises the ROI of every campaign.
  • Take advantage of market movements early on: Place your message exactly where customers are already actively searching.
  • GDPR-compliant advertising: Comparison with the Robinson list.
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Sales

  • Up-to-date data: Qualified leads keep your sales funnel active at all times.
  • Targeted approach: Personalised communication has been proven to lead to higher success rates.
  • Increase closing rates: Focus on contacts with the highest willingness to buy.
  • Secure a competitive advantage: With relevant insights, you can shorten the sales cycle and gain market share faster. 
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Management

  • Secure sustainable growth: New customers form the basis for revenue and expansion.
  • Expand market share: New customers mean a stronger competitive position.
  • Increase company value: A scalable new customer strategy makes your business fit for the future.
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FAQ

Our databases are updated daily, so you always work with reliable information.

You can flexibly decide whether you want to target your potential new customers via online marketing channels or by post via direct marketing.

  • Long-term revenue potential

  • Risk diversification

  • Market share gains 

  • Innovation momentum

  • Economies of scale

    Conclusion: Strategic investment

     

Member of the DDV

CRIF is a long-standing member of the German Dialogue Marketing Association (DDV), the largest national association of dialogue marketers in Europe and one of the leading associations in the communications industry in Germany.

In 2024, we once again received the ‘Address Publisher’ seal of quality and performance from the German Dialogue Marketing Association (DDV).

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