Optimize your customer data

Bring your master data up to date and add valuable information.

Did you know that, on average, 38% of addresses in customer databases are outdated or inaccurate? This often leads to unnecessary scatter losses, undeliverable shipments, and missed business opportunities.

Are your customer or supplier data also outdated, incorrect, or incompletely maintained? Correcting and optimizing existing data is time-consuming, and too many returns due to incorrect data strain your processes. Missing information often leads to wrong decisions and reduces productivity in sales, causing valuable orders to be lost.

With our address analysis, we thoroughly check your database and show you where there is potential for optimization. This ensures that your messages always reach the right recipient—without wasting time and money. Based on your customer profiles, we can also identify statistical twins for your new customer acquisition. Use this free service to improve your database and make your communication more targeted and efficient.

CRIF supports you in analyzing, enriching, and permanently maintaining your address data. We match your address data with the CRIF database, analyze all relevant database fields, show you optimization potential, and, if desired, provide our wide range of CRIF additional information. Thanks to diverse and individual selection criteria, you can make your customer data even more efficient. A residual potential analysis of your target group is part of the data audit and a good indicator of your market penetration.

Our database contains more than 5.8 million qualified company addresses with various additional information. Benefit from our many years of industry know-how and one of the largest B2B databases in Germany.

Why should you use CRIF's data optimization?

  • Address audit & optimization

    Creation of an address audit to improve data quality and supplement missing information.

  • Targeted selection options

    Diverse selection options, e.g., ABC analysis by credit rating classes.

  • Highest data quality & cost savings

    Improvement of data timeliness and quality to minimize error-related costs.

  • Higher delivery and response rates

    Optimized data ensures better reachability and response.

  • Potential analysis

    Which addresses still exist that most closely match your customer profiles?

  • DDV-certified data

    The data is DDV-certified and cross-checked with the DDV Robinson list and advertising opt-outs.

Your direct contact to the CRIF experts for company addresses

Your direct contact to the CRIF Marketing Services team: 040/89803-514 or email

And it's that simple!

The CRIF data analysis & data enrichment at a glance:

  1. Data audit

    Meaningful analysis of your address data

  2. Consulting

    Development of a customized solution concept

  3. Data cleansing

    Correction of negative information (insolvencies, deletions, etc.)

  4. Data enrichment

    Optimization of the address database with qualitative additional information

  5. Qualitätssicherung

    Dauerhafte Pflege und Optimierung der Adressen