Increase revenue with existing customers

Your existing customers are your greatest asset. With CRIF, you can optimise your customer data, identify cross-selling and upselling potential, and sustainably increase your revenue – in a data-driven, efficient and targeted manner.

Our performance promise

  • Data enrichment: Bring your customer data up to date. We clean up, complete and expand your inventory data – for maximum data quality and accurate campaigns.

  • More revenue from existing customers: Identify cross-selling and upselling potential in your customer base, increase customer lifetime value and use your marketing budget in a targeted manner.

  • Targeted customer retention & reactivation: Identify inactive or at-risk customers and win them back with personalised campaigns and tailored offers.
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Your advantages

  • 360° customer view

    Your database will be accurate, complete and strategically usable.

  • More targeted campaigns

    Your measures reach the right customers – with greater relevance and resonance

  • Higher data reliability

    Decisions are based on current, complete information rather than assumptions.

  • Better customer relationships

    Personalised communication builds trust and loyalty.

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Marketing

  • Sharper target group precision: Updated data enables more personalised campaigns for existing customers. 
  • Increase campaign performance: With complete customer profiles, you can reduce wastage and increase conversion at the same time.
  • Counteract customer churn: Regular data maintenance allows inactive customers to be identified early on and reactivated.
  • Strengthen brand loyalty: Targeted communication increases customer loyalty and repurchase rates.
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Sales

  • Identify cross-selling and upselling opportunities: Data-driven insights identify the most attractive offers for your customers
  • Create more accurate sales forecasts: Up-to-date data makes forecasts more reliable and easier to plan
  • Strengthen customer relationship management: Build long-term, loyal customer relationships
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Management

  • Increase customer satisfaction and loyalty: relevant offers keep customers in your portfolio longer
  • Use resources efficiently: data-driven strategies reduce expenditure
  • Strengthen strategic decisions: data enrichment provides reliable insights for your management-level decisions
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FAQ

  • If your customer data is incomplete or at risk of becoming outdated.
  • If you want to make better use of cross-selling and upselling opportunities in your existing customer base.
  • If you want to prevent customer churn at an early stage.

  • Customer retention
  • Increased sales
  • Loyalty building
  • Cost reduction

Member of the DDV

CRIF is a long-standing member of the German Dialogue Marketing Association (DDV), the largest national association of dialogue marketers in Europe and one of the leading associations in the communications industry in Germany.

In 2024, we once again received the ‘Address Publisher’ seal of quality and performance from the German Dialogue Marketing Association (DDV).

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