B2B intelligence for data-driven marketing

Companies often face the challenge of strategically expanding their B2B business, finding new markets and suitable business partners, and identifying potential target companies. In addition to increasing revenue from existing customers and optimizing market coverage, it is essential to design marketing campaigns and automated workflows efficiently. A clean and up-to-date CRM database, as well as a clear sales organization—both regionally and team-oriented—are crucial. Furthermore, motivating and managing the sales team plays a central role in successfully achieving campaign goals.

Digital solutions for sales and marketing activities provide effective support. Margo, our CRIF online platform, actively supports business growth through the use of a wide range of data.

CRIF offers comprehensive marketing services that help companies precisely understand their target audiences and tailor campaigns accordingly. With Margo, CRIF provides an innovative solution to optimize marketing strategies and sustainably strengthen market position.

Margo is CRIF’s B2B marketing intelligence platform for active and successful analysis of existing customers, acquisition of new customers, and the professional management and optimization of your sales campaigns.

Starting from your existing portfolio, Margo analyzes your best customers and, based on this, provides potential new customers for your B2B lead generation. The platform offers analysis and targeting tools to select your B2B target groups from more than 5.8 million German business addresses. Thanks to automated workflows, Margo supports you in managing the entire customer acquisition cycle and helps you find potential new customers in markets relevant to you.

With just a few clicks, Margo enables you to clean up your existing customer portfolio, identify new prospects with similar characteristics, analyze companies, and segment them according to criteria relevant to you. With the integrated Margo Sales Tool, you can assign the identified contacts to your sales team and efficiently manage your campaign activities.

Your direct contact to the CRIF Marketing Services Team: 040/89803-514 or email